Creative Strategy and Production
Our marketing creatives collaborate to provide integrated messaging and visuals for strategic campaigns across print, digital, and multimedia mediums. We work closely with our campus partners, considering cost, timelines, and resources, to deliver high-quality creative that achieves strategic goals, drives the university brand, and balances audience preferences with value-driven solutions.
- Employ creative concepting and execution for advertising campaigns, enrollment collateral, and strategic university events and initiatives
- Provide templates and guidance for general print, digital, email, presentation, invitations, and multimedia needs
- Produce key marketing messaging and campaign branding to support enrollment, advancement, research, and strategic events and initiatives
- Support of annual events ranging from New Student Orientation to Commencement
- Manage relationships with brand-related vendors, including licensing, printing, giveaways, and signage
- Develop, maintain, and track efficient production scheduling for creative projects