Composite of three photos showing WPI students presenting business ideas and photographed with a group of other student entrepreneurs at a competition

WPI students participate in WooTank 2025. Photos credit: AG Digital for The Venture Forum

Now Entering the (Woo)Tank: WPI Student Entrepreneurs

Spotlight shines on students’ innovative ideas at intercollegiate pitch competition
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April 24, 2025

Three WPI student entrepreneurs demonstrated their innovative technology-based business ideas and received both feedback and financial support from Worcester-area business leaders during a regional college pitch competition on April 8. The WooTank Intercollegiate Showdown was modeled after the Shark Tank television show. A panel of three investors heard pitches from students representing eight budding companies from four schools in Central Massachusetts: WPI, the College of the Holy Cross, Clark University, and Nichols College.

A technological time-saver for landscaping companies

Preview

Two students speaking on a stage in front of a large video screen.

(L-R) Luis Alzamora and Russell Hertel present their pitch at WooTank

Robotics engineering majors Russell Hertel ’27 and Luis Alzamora ’26 presented QuickEst, an online tool that provides instant, accurate estimates for landscaping work. Landscaping companies can leverage the tool by loading cost points for different services into the system and embedding the tool on their website. When customers go to a landscaping company website that uses QuickEst, they could enter their address, use an online map to highlight where on their property they want work done, and choose from the list of services. The program would then calculate a quote for the customer, who could in turn request to schedule the landscaping work. The goal is to transform an outdated process of providing quotes in order to save time for contractors and clients.

Hertel and Alzamora say their idea was inspired by a former classmate with a landscaping business who lamented the travel time and cost associated with conducting a visual inspection of potential customers’ properties, calculating an estimate, then returning later to perform the work if the customer hired the company. “It can take a week just to get some simple work done on your property,” said Hertel. “The whole current process of landscaping estimates is completely unnecessary.”

After hearing the pitch, panelists Kevin Anderson, a technology entrepreneur and founder of VentureWiz and VentureMeets; Evan Cox, an investor with Wire Group; and Stephanie Ramey, vice president at Rucker Investments and co-founder of Auxilium Worcester, awarded the team $1,500. Anderson also offered to introduce Hertel and Alzamora to the owners of some landscaping companies.

“This support, both financial and by making connections, is really appreciated and helps us with our next steps,” said Alzamora, who said he’s feeling more comfortable pitching ideas with each new competition QuickEst enters. “It’s scary at first, but when you practice it, you get more fluid with it. Pitch competitions are a good way to practice your networking abilities. This was a really good opportunity.”

An innovative approach to drying sports equipment

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Student speaking on stage, from behind a rack of pipes with a football helmet on it, in front of a video screen

Calvin Lambert presents his DryPro Equipment prototype at WooTank. Photo credit: AG Digital for The Venture Forum

Data science major Calvin Lambert ’27, pitched his company, DryPro Equipment, and the device he’s created to efficiently and effectively dry athletic gear after competition or practice. The drying rack consists of plastic pipes with several air vents and multiple places to hang athletic gear. The pipes are connected to an air compressor that blows room temperature air through the system to reach items resting on the three-tiered racks. DryPro seeks to eliminate bacteria and mold that can develop in damp equipment and dry the equipment faster, at higher capacity, and with less risk of causing damage to the gear than existing methods. 

Lambert, who was a four-sport athlete in high school and youth sports and is now a member of WPI’s football team, says he was inspired to create the system after his experiences with both ringworm from his hockey helmet and a rash that spread through his high school football team. The WooTank panelists, citing a huge potential for the system to be used in youth sports, awarded Lambert $1,250 for further prototypes and refining the device.

This opportunity to present my idea and receive feedback means a lot to me. I’m excited and blessed to be here,” said Lambert who began thinking about turning his device into a business just a few months ago. “With events like this, I feel like maybe I am onto something, and it gives me a burst of energy to keep going forward.”

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“We don’t know what we’d do without WPI. The university’s support has been absolutely invaluable and crucial for us.” Beginning Quote Icon of beginning quote
  • Russell Hertel ’27
  • Robotics Engineering major

Innovation journeys

All three WPI students have received support from the i3 Lab (Ideate, Innovate, Incubate), which is based in the Innovation Studio and provides resources, programming, connections, and space for students to cultivate their entrepreneurial ideas. The students say they’ve benefitted greatly from the staff at the lab, who act as a sounding board, provide feedback on pitch presentations before competitions, and help connect them with mentors.

“We don’t know what we’d do without WPI. The university’s support has been absolutely invaluable and crucial for us,” said Hertel. “I have tried multiple startups before on my own, starting when I was 13. In just three months working with the i3 Lab, I’ve made more progress with QuickEst than with any company I tried before.”

The i3 Lab offers a summer accelerator program for students, hosts networking events with other universities, and runs a pitch competition for WPI students called GOAT TANK. DryPro Equipment’s and QuickEst’s respective first- and second-place finishes at GOAT TANK automatically qualified them to participate in WooTank.

WooTank was hosted by Venture Forum, a regional startup community, as part of the inaugural Startup Week Worcester, organized by Auxilium Worcester and the Worcester Regional Chamber of Commerce. 

WPI participation in Startup Week Worcester

Terry Adams, director of the Office of Technology Commercialization, was a panelist on a discussion of basic legal information startup founders should know.

Elke Rundensteiner, the William B. Smith Professor of Computer Science and head of the Data Science program, was a panelist on a discussion about artificial intelligence applications in business and innovation.

The i3 Lab hosted a panel discussion on avenues by which businesses can secure funding moderated by Kristen Keane, director of program and business development. Panelists included Rosanna Garcia, the Paul R. Beswick ’57 Professor of Innovation and Entrepreneurship in The Business School.

Innovation crawl for regional business leaders toured the Innovation Studio, including the i3 Lab.