Farnoush Reshadi

• Assistant Professor The Business School

Assistant Professor of Marketing Farnoush Reshadi teaches courses on consumer behavior and business applications of data mining. She studies how people make financial decisions, gift giving decisions, and the interaction of these decisions. ... View Profile

Purvi Shah

• Associate Professor The Business School

Associate Professor of Marketing Purvi Shah does multifaceted research on marketing and brand management.  Her work has explored consumer experiences and opinions about expiration dates and the confusion surrounding them. ... View Profile