Farnoush Reshadi

Farnoush Reshadi

Assistant Professor
EDUCATION
Ph.D. in Business Administration (Marketing), West Virginia University, 2020
M.B.A., University of Tehran, 2015
M.Sc. in E-commerce, Iran University of Science and Technology, 2012
B.S., Computer Engineering, Bu Ali Sina University, 2009
Expert Bio

Assistant Professor of Marketing Farnoush Reshadi teaches courses on consumer behavior and business applications of data mining. She studies how people make financial decisions, gift giving decisions, and the interaction of these decisions. Her expertise centers around consumer psychology, marketing, personal finance, and business administration. Professor Reshadi can comment on topics including consumer loans, lending practices, credit cards, gift giving, gift cards, and marketing. She has provided analysis for outlets including USA Today on what people may not know about holiday gift giving and how to be a better gift giver. She has also been quoted in outlets including Axios on Wendy's plans to test dynamic pricing.

WalletHub
Expert opinions: savings accounts for kids

Farnoush Reshadi, assistant professor of marketing, provided analysis for a WalletHub article about the steps parents should take if they want to open a bank account for a child and how to teach kids about banking.

WalletHub
Non-Owner Car Insurance: All you need to know

Farnoush Reshadi, assistant professor of marketing in The Business School, helps explain non-owner car insurance in this WalletHub article. Non-owner car insurance is coverage for drivers who don’t own a car but drive regularly using rental cars, car sharing services, or borrowed vehicles.

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