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Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

WalletHub

Alexander Smith, assistant professor of economics, provided analysis for an article in WalletHub about what consumers should know about credit card interest rates.

The Conversation

The Conversation published this article by Alexander Smith, associate professor of economics.