Master's in Business Analytics

Earn Your Master's in Business Analytics

Informed business decisions rely on significant and current data to help executives make decisions. A master's in business analytics gives you the skills and training you need to make these choices. Because data is prolific and continual, business analytics professionals who know how to interpret and use that data are in high demand.

When data is accurately and efficiently understood with an eye for business needs and technology-driven platforms, organizational leaders can make strategic decisions based on up-to-the-minute trends and results. Without trained analysts and decision makers who know how to use analytics methods and interpret the results for business results, great opportunities are lost.

WPI’s STEM-designated Master's in Business Analytics provides a solid foundation in business analytics, with applications in a variety of business areas, plus a real-world, team-based project, which ensures that students are prepared to be successful in a data-driven, technological business environment.

A Premier STEM Business Degree, More Affordable Tuition

There is a pressing need for engineers, scientists, and coders with business acumen and management skills. WPI is committed to making STEM education more attainable, and The Business School is doing its part by reducing its tuition for graduate programs. Today, a premier degree from WPI’s business school is more affordable than ever—meaning you can see a high return on investment from your degree even sooner.

This program is also available online

Learn more

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Connect with Business School Student

Interested in one of our graduate programs? Students from the Business School at WPI will participate in weekly office hours so prospective students (like you!) can connect and learn about their experience with WPI and ask any questions you may have. Register to take advantage of this unique opportunity.

WEDNESDAYS*

9:00–10:00 AM ET

*Hours will be available during the academic calendar weeks for the fall and spring semesters only—not during the summer or school holidays/breaks.

Program Requirements

Requirements for the MS in Business Analytics (MSBA)

Business analytics MS students must complete a three-course core, as follows:

MIS 502 Data Management for Analytics
MIS 584 Business Intelligence
OIE 552 Modeling and Optimizing Processes

Business analytics MS students must complete two three-course specialties, selected from the following specialties:

Specialty in Advanced Business Analytics Methods

MIS 587 Business Applications in Machine Learning
MKT 562 Marketing Research
OIE 559 Advanced Prescriptive Analytics: From Data to Impact

Specialty in Marketing Analytics
Select one of the following two courses (the other two courses are required):

MKT 500 Marketing Strategy (recommended for students with no marketing background)
MKT 561 Consumer Behavior and Analytics
MKT 565 Digital Marketing
MKT 568 Marketing Analytics

Specialty in Operations Analytics
Select three of the following courses:

OIE 501 Operations Management (recommended for students with no operations background)
OIE 542 Risk Management and Decision Analysis
OIE 544 Supply Chain Analysis and Design
OIE 548 Performance Analytics
OIE 558 Designing and Managing Lean Six Sigma Processes

Note: Additional specialties are likely to be developed in the future.

Business analytics MS students must complete a two-course capstone project experience, as follows:

OBC 505 Teaming and Organizing for Innovation
BUS 596 Master of Science Capstone Project

About the MSBA Capstone

One of the central priorities in WPI’s educational philosophy is the application of academic skills and knowledge to real-world problems. The capstone project represents a substantive evaluation and application of coursework covered in the program. Students are encouraged to select projects with practical significance for the advancement of their company’s competitive position as well as their own personal development. The project is administered, advised, and evaluated by WPI as part of the learning experience, but students are encouraged to seek mentorship from experienced colleagues in the Business Analytics profession. The presence of or degree of participation from a mentor is made at the discretion of the student or the organization sponsoring the program.

Recommendation for International Students

On-campus, international students are encouraged to complete up to three additional credits of internship to ensure their readiness for employment in the U.S.

Take the Next Steps Toward a Business Analytics Master’s Degree

Are you ready to elevate your career in business analytics? Pursuing a business analytics masters is a step in the right direction. As a MS business analytics student, you will learn advanced business analytics methods in market research, machine learning, and more. A career in business analytics is more than just analyzing and collecting data. You will gain the expertise to make data-driven decisions that can render real organizational impact.

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Team members from Graduate & Professional Studies host quick and convenient webinars designed to highlight popular topics when starting grad school. Take a deep dive into specific areas of interest such as how to secure funding, how to ace your application, an overview of student services, and more!

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Connect with Business School Students

Interested in one of our graduate programs? Students from the WPI Business School will participate in online sessions so prospective students (like you!) can connect and learn about their experience coming to WPI. Ask them anything regarding the application process, obtaining a visa and coming to the US (if applicable), life on campus, housing options, specific program of interest, classes, internships, fun things to do in Worcester and the surrounding area, and more!

Sessions will be held the following WEDNESDAY(S) 11:00-11:45 AM ET: April 24, 2024

Faculty Profiles

Sharon Johnson

Professor, The Business School

I enjoy teaching at WPI because students bring a lot of energy and enthusiasm to their learning; I am also inspired by their optimism. My teaching also reflects topics that motivate me: detailed process design in our Industrial Engineering program, exploring the implications of operational excellence in our graduate programs, and advancing health care systems.

Nima Kordzadeh

Assistant Professor, The Business School

Nima Kordzadeh is an Assistant Professor of Information Systems at the WPI Business School. He is also affiliated with the Data Science Program. Joining WPI in 2017, Professor Kordzadeh was drawn by the university's commitment to blending theory with practice, aligning perfectly with his educational philosophy.

Purvi Shah

Associate Professor, The Business School

Professor Shah has 'done' marketing and now she 'teaches' marketing at the WPI Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.

Diane Strong

Professor & Department Head, The Business School

WPI provides an environment that values both teaching and research, which is ideal for me. I enjoy teaching at WPI because students are interested in learning and willing to work hard. My teaching focuses on how business, healthcare, and nonprofit organizations can best use computing technologies, such as database systems, electronic health records systems, and mobile apps. Students in my classes learn to design computing applications that meet the needs of organizations.

Andrew Trapp