Bryce Hoffman leads WPI's team of marketing and communications experts, who work with the university community to build and amplify the WPI brand. Bryce came to WPI from the University of New Hampshire, where he was Assistant Vice President for Integrated Marketing. There, he led the largest market research project in the university's history and established new brand positioning while overseeing marketing strategy, analytics, agency relationships and brand advertising. He previously served in senior leadership roles at UMass Lowell and SUNY Plattsburgh, and as a writer and strategist at Cornell University. He began his career as a breaking news and investigative journalist in his home state of Michigan.