Web Operations/Digital Communications
Covering varied areas of web development and digital communications, this team provides support for Marketing Communications’ technical operations and strategy for its extensive digital content. The web group supports the development and maintenance of the university’s website, while continually pushing the boundaries of innovative web development and design for more efficient results and broader impact. Using data, best practices, and earned knowledge, this team works with campus partners to help them meet goals with a web presence, share information, and offer the best user experience.
- Through an organized ticketing system, the CMS helpdesk offers assistance for Drupal, WPI’s content management system. Self-serve, step-by-step Drupal training videos are also easily accessible.
- Templates and initial setup of WordPress is available.
- Marketing technology brings cutting-edge developments to WPI.EDU users
- Oversees web development and operations
- Maintains information architecture
- Promotes and maintains the WPI mobile app to get information into the hands of our users
- Implements and tracks web accessibility guidelines and direction to ensure compliance
- Integrates content strategy
- Promotes marketing content development that supports the best user experience and university goals
- Develops consistent website strategy and messaging