Marketing Strategy

WPI’s diverse marketing requires an integrated and consistent approach, with a holistic focus on recruitment and reputation, that amplifies the university’s visibility across all targeted audiences and stakeholders. Our marketing communications programs and strategies include promotion of WPI’s four schools, our academic programs, the premier research enterprise, and our position as the global leader in project-based learning. 

We prioritize achieving recruitment goals, advancing our global reputation among peers and partners, and bringing distinction to all aspects of a WPI transformative STEM education.

• Integrated recruitment marketing programs offer students and families the information they need, when they want it, across print, digital, and email platforms.
• Reputation-building campaigns highlight WPI’s four schools, premier research enterprises, and position as the global leader in project-based learning.