In the News

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Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

RÚV

In Iceland Project Center news, TV news station RUV interviewed Professors and project advisors Fred Looft (16:10, 17:46 marks) and Ingrid Shockey (16:57 mark) about the work students will be undertaking there related to transportation congestion.  “They’ll be conducting surveys. I’m sure you’ll see our students around town,” Shockey told RUV.