In the News

Note: Some media outlets require users to log-in. The Gordon Library offers the WPI community free access to a number of newspapers. Visit newspaper database for details.  

Preview News Image
Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

Watch the report from NBC Boston
BeautyMatter
Why sustainable businesses need aesthetics

Steve Taylor, a professor in The Business School, is quoted in a column in BeautyMatter that suggests companies with a sustainability focus must also pay attention to aesthetics to connect with customers. Taylor, who researches organizational aesthetics, discusses storytelling as an aspect of aesthetics.