In the News

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Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

Telegram.com

An immersive project by students in the Interactive Media and Game Development program is featured by the Telegram & Gazette. 

Spectrum News 1

A holiday-themed escape room on campus is more than a game for students. It’s the culminating project of a graduate course in the Interactive Media and Game Development program. Spectrum News 1 reports.