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Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

Worcester Business Journal

Professors Christina Bailey-Hytholt and Diana Alatalo have earned $50,000 in funding from the First Look Awards program to advance research on bipolar disorder.