In the News

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Holiday shopping: Tips for using AI to compare prices and get gift inspiration

How can AI tools help consumers find the best deals and tackle the holiday shopping list? Associate Professor of marketing Purvi Shah spoke with NBC Boston about the technology driving retail transformation. "AI can help you compare products and prices across stores. It can also give you review summaries that can help you evaluate various product options based on those review summaries," Shah said. "All of this is done very efficiently."

Watch the report from NBC Boston
Natural History
The Chemistry of Fear

Natural History magazine published an article, "The Chemistry of Fear," which featured work by Jagan Srinivasan, associate professor of biology and biotechnology, on how animals utilize signaling in their “fight or flight” response to predators.