Workshop - Need, Approach, Benefits, Competition (NABC)

Hosted by i3 Lab

This workshop will help students turn their ideas into clear and impactful business concepts using the NABC framework—Need, Approach, Benefits, and Competition. Participants will learn how to identify a real need, develop a unique solution, explain its value, and stand out from competitors.

Through hands-on activities and tools like GPT for idea refinement, students will create strong value propositions for their ventures. Whether you’re starting fresh or improving an idea, this workshop will give you practical skills to succeed in entrepreneurship competitions like the GOAT tank and Wootank.