New Opportunity to Amplify Faculty and Staff Expertise

The expertise of our faculty and staff are an important and vital part of our community and our relationship to the world. To help get the word out to the media, your academic and institutional peers, and current and prospective students and their families about your contributions and their impact on the world around us, the Marketing Communications team is developing a new vehicle to tell your story and showcase your research and knowledge about a certain topic.

We are calling them Explainers, and they are designed to do just that – explain everything the reader would need to know about the topic. The explainers will serve as a guide – featuring your expertise and pointing back to the expert database, with the idea of increasing engagement and drawing media interest for your hard work. The MarCom team has been developing similar content on a smaller scale over the last few months, and we have already seen positive results.

If you are interested in being a part of one of these explainers, please email media@wpi.edu and a member of the MarCom department will get back to you promptly. The team may also reach out to you directly, as we work on different topics going forward.