I specialize in user experience and decision-making research, focusing on uncovering the intricacies of human cognition to understand the factors that enhance or impede the effective use of information technologies.Since people predominantly use their eyes to process information, I utilize eye-tracking technology to study user reactions to product and service designs. For example, I analyze eye movement data to evaluate user engagement with various content, ranging from embedded information on organizational websites to complex details, such as diagnosis and treatment options, in medical ...