About
The Social Media Analytics Lab provides students with a dynamic research space to explore and analyze how social media is reshaping human interactions on multiple levels. Through hands-on experience and in-depth analysis, students examine the ways social media influences personal connections, impacts relationships with institutions, and transforms interactions with companies. This lab equips students with the skills to understand and interpret the profound effects of social media on modern communication and society.
Director
Adrienne Hall-Phillips, PhD
Email: ahphillips@wpi.edu
Department: The Business School
Dr. Adrienne Hall-Phillips is an Associate Professor of Marketing at the Business School of Worcester Polytechnic Institute (WPI). With a BS in Chemical Engineering from North Carolina A&T State University and a PhD in Consumer Behavior from Purdue University, Dr. Hall-Phillips is committed to enhancing students' understanding of the intersections between technology, consumer behavior, social media, and product interaction. Her research focuses on the evolving relationship between consumers and technology, particularly examining how social media influences consumer decision-making and interactions in both online and offline settings.
Current Research
Zero Hunger
Researching how AI tools and techniques can be integrated into existing technologies to address Sustainable Development Goal #2: No Hunger. My focus is on exploring the factors and systems that influence the food supply chain. By leveraging data from social media, I aim to analyze the flow of information within the chain and identify ways AI tools can enhance its efficiency and sustainability, ultimately contributing to the global effort to eliminate hunger.
