About
The Social Media Analytics Lab provides students with a dynamic research space to explore and analyze how social media is reshaping human interactions on multiple levels. Through hands-on experience and in-depth analysis, students examine the ways social media influences personal connections, impacts relationships with institutions, and transforms interactions with companies. This lab equips students with the skills to understand and interpret the profound effects of social media on modern communication and society.
Director
Adrienne Hall-Phillips, PhD
Email: ahphillips@wpi.edu
Department: The Business School
Dr. Adrienne Hall-Phillips is an Associate Professor of Marketing at the Business School of Worcester Polytechnic Institute (WPI). With a BS in Chemical Engineering from North Carolina A&T State University and a PhD in Consumer Behavior from Purdue University, Dr. Hall-Phillips is committed to enhancing students' understanding of the intersections between technology, consumer behavior, social media, and product interaction. Her research focuses on the evolving relationship between consumers and technology, particularly examining how social media influences consumer decision-making and interactions in both online and offline settings.
Current Research
SFV & Mental Health
Short-form videos (SFV) have enhanced users’ ability to consume information and engage in content. However, these videos may be doing more harm than good. We examine the immediate effects of how different types of interruptions affect the user’s ability to recall information and perceive time.
#BodyPositivity
Social Media holds a significant amount of power to influence thoughts and impact our mental health and emotional well-being. This study investigates the impact of body positivity posts in Instagram on the body appreciation, self-esteem, and mood of consumers.
#QueerHealth
This study aims to understand how individuals belonging to Queer community use social media to seek out help while addressing their mental health challenges. As well as the effectiveness of these approaches.
Research showcase for EREE, Summer 2024
Student researchers with the Social Media Analytics Lab